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BUSINESS TO BUSINESS MARKETING : STRATEGIES AND IMPLEMENTATION

DANIEL MICHEL; PETER NAUDE; ROBERT SALLE ET AL.

BUSINESS TO BUSINESS MARKETING : STRATEGIES AND IMPLEMENTATION DANIEL MICHEL ; PETER NAUDE ; ROBERT SALLE AND JEAN-PAUL VALLA - - PALGRAVE PUBLISHERS 2002 - xviii,469 p.

ISBN: 978033392195X

Subjects--Topical Terms:
BUSINESS MANAGEMENT

Dewey Class. No.: 658.804 MIC (MBA) / DAN

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BUSINESS TO BUSINESS MARKETING : STRATEGIES AND IMPLEMENTATION