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SERVICES MARKETING : TEXT AND CASES

STEVE BARON; KIM HARRIS

SERVICES MARKETING : TEXT AND CASES STEVE BARON AND KIM HARRIS - 2 - PALGRAVE PUBLISHERS 2007 - xv, 291 p.

ISBN: 9781403937028

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.8 BAR (MBA) / STE

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SERVICES MARKETING : TEXT AND CASES