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CONSUMER BEHAVIOR AND MARKETING ACTION

HENRY ASSAEL

CONSUMER BEHAVIOR AND MARKETING ACTION HENRY ASSAEL - 6 - CENGAGE LEARNING 1998 - xviii, 718 p.

ISBN: 9788131500361

Subjects--Topical Terms:
MANAGEMENT GENERAL

Dewey Class. No.: 658.8342 ASS (MBA) / HEN

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CONSUMER BEHAVIOR AND MARKETING ACTION