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MAKING MARKETING HAPPEN : HOW GREAT COMPANIES MAKE STRATEGIC PLANNING WORK

BRIAN D SMITH

MAKING MARKETING HAPPEN : HOW GREAT COMPANIES MAKE STRATEGIC PLANNING WORK BRAIN D SMITH - - BUTTERWORTH-HEINEMANN 2007 - xvi, 377 p.

ISBN: 9788131211045

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.8 SMI / BRI

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MAKING MARKETING HAPPEN : HOW GREAT COMPANIES MAKE STRATEGIC PLANNING WORK