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MALCOLM MCDONALD ON MARKETING PLANNING : UNDERSTANDING MARKETING PLANS AND STRATEGY

MALCOLM MCDONALD

MALCOLM MCDONALD ON MARKETING PLANNING : UNDERSTANDING MARKETING PLANS AND STRATEGY MALCOLM MCDONALD - - KOGAN PAGE 2007 - x, 197 p.

ISBN: 9780749453787

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.8902 MCD (MBA) / MAL

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MALCOLM MCDONALD ON MARKETING PLANNING : UNDERSTANDING MARKETING PLANS AND STRATEGY