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MANAGING CUSTOMERS FOR PROFIT : STRATEGIES TO INCREASE PROFITS AND BUILD LOYALTY

KUMAR V

MANAGING CUSTOMERS FOR PROFIT : STRATEGIES TO INCREASE PROFITS AND BUILD LOYALTY V KUMAR - - PEARSON EDUCATION 2008 - xx, 295 p.

ISBN: 9788131719800

Subjects--Topical Terms:
CUSTOMER RELATIONS MANAGEMENT

Dewey Class. No.: 658.151 KUM(MBA) / KUM

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MANAGING CUSTOMERS FOR PROFIT : STRATEGIES TO INCREASE PROFITS AND BUILD LOYALTY