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MARKETING RESEARCH

GEORGE S DAY ; KUMAR V ; DAVID A AAKER

MARKETING RESEARCH DAVID A. AAKER ; V. KUMAR AND GEORGE S DAY - 7 - WILEY INDIA 2007 - xvi, 751 p.

ISBN: 9788126508068

Subjects--Topical Terms:
MARKETING DATA ANALYSIS

Dewey Class. No.: 658.83 AAK (MBA) / GEO

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MARKETING RESEARCH