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TECHNO-READY MARKETING : HOW AND WHY YOUR CUSTOMERS ADOPT TECHNOLOGY

PARASURAMAN A; CHARLES L COLBY

TECHNO-READY MARKETING : HOW AND WHY YOUR CUSTOMERS ADOPT TECHNOLOGY A. PARASURAMAN AND CHARLES L COLBY - - THE FREE PRESS 2001 - xiv, 221 p.

ISBN: 9780684864945

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.821 PAR (MBA) / PAR

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TECHNO-READY MARKETING : HOW AND WHY YOUR CUSTOMERS ADOPT TECHNOLOGY