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SEGMENTATION AND TARGET MARKETING : CONCEPTS AND CASES

SURESH K ED.

SEGMENTATION AND TARGET MARKETING : CONCEPTS AND CASES EDITED BY K SURESH - - ICFAI 2005 - viii, 200 p.

ISBN: 9788178815796

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.8 SUR (MBA) / SUR

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SEGMENTATION AND TARGET MARKETING : CONCEPTS AND CASES