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MARKETING MANAGEMENT : A STRATEGIC DECISION MAKING APPROACH

JOHN W MULLINS ET AL.

MARKETING MANAGEMENT : A STRATEGIC DECISION MAKING APPROACH JOHN W.MULLINS ; ORVILLE C. WALKER JR ; HARPER W. BOYD JR AND JEAN- CLAUDE LARRENCHE - 5 - MCGRAW HILL 2005 - xxiv, 520 p.

ISBN: 9780072863706

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.8 MUL (MBA) / JOH

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MARKETING MANAGEMENT : A STRATEGIC DECISION MAKING APPROACH