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MARKETING FOR HOSPITALITY AND TOURISM

JAMES MAKENS ; JOHN BOWEN ; PHILIP KOTLER

MARKETING FOR HOSPITALITY AND TOURISM PHILIP KOTLER ; JOHN BOWEN AND JAMES MAKENS - 3 - PEARSON EDUCATION 2007 - 909 p.

ISBN: 9788177582031

Subjects--Topical Terms:
MANAGEMENT MARKETING

Dewey Class. No.: 647.940688 KOT (MBA) / JAM

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MARKETING FOR HOSPITALITY AND TOURISM