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MARKET BUSTERS : 40 STRATEGIC MOVES THAT DRIVE EXCEPTIONAL BUSINESS GROWTH

RITA GUNTHER MCGRATH; IAN C MACMILLAN

MARKET BUSTERS : 40 STRATEGIC MOVES THAT DRIVE EXCEPTIONAL BUSINESS GROWTH RITA GUNTHER MCGRATH AND IAN C. MACMILLAN - - HARVARD BUSINESS SCHOOL PRESS 2005 - viii, 264 p.

ISBN: 9781591391237

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.4012 MCG (MBA) / RIT

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MARKET BUSTERS : 40 STRATEGIC MOVES THAT DRIVE EXCEPTIONAL BUSINESS GROWTH