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BLUE OCEAN STRATEGY : HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT

CHAN KIM W; RENEE MAUBORGNE

BLUE OCEAN STRATEGY : HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT W. CHAN KIM AND RENEE MAUBORGNE - - HARVARD BUSINESS SCHOOL PRESS 2005 - viii, 240 p.

ISBN: 9781591396190

Subjects--Topical Terms:
STRATEGIC MANAGEMENT NEW PRODUCTS

Dewey Class. No.: 658.802 KIM (MBA) / CHA

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BLUE OCEAN STRATEGY : HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT