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MARKETING MANAGEMENT

PHILIP KOTLER; KEVIN LANE KELLER.

MARKETING MANAGEMENT PHILIP KOTLER AND KEVIN LANE KELLER - 12 - PHI LEARNING PRIVATE LIMITED. 2007 - xxxvii, 728 p. ; i20.

ISBN: 9788120627993

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.8 KOT (MBA) / PHI

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MARKETING MANAGEMENT