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MARKET OPPORTUNITY ANALYSIS : TEXT AND CASES

ROBERT E STEVENS; PHILIP K SHERWOOD; PAUL DUNN J; DAVID L LOUDON

MARKET OPPORTUNITY ANALYSIS : TEXT AND CASES ROBERT E STEVENS; PHILIP K SHERWOOD; PAUL DUNN J AND DAVID L LOUDON - - JAICO PUBLISHING HOUSE 2008 - xi, 263 p.

ISBN: 9788179927601

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.8 STE (MBA) / ROB

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MARKET OPPORTUNITY ANALYSIS : TEXT AND CASES