Normal view MARC view ISBD view

AUTHENTICITY : WHAT CONSUMERS REALLY WANT

JAMES H GILMORE; JOSEPH PINE B

AUTHENTICITY : WHAT CONSUMERS REALLY WANT JAMES H GILMORE AND B JOSEPH PINE II - - HARVARD BUSINESS SCHOOL PRESS 2007 - xiii, 299 p.

ISBN: 9781591391456

Subjects--Topical Terms:
CONSUMER BEHAVIOUR

Dewey Class. No.: 658.8343 GIL (MBA) / JAM

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Web Opac

AUTHENTICITY : WHAT CONSUMERS REALLY WANT