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THE ANATOMY OF BUZZ : CREATING WORD-OF-MOUTH MARKETING

EMANUEL ROSEN

THE ANATOMY OF BUZZ : CREATING WORD-OF-MOUTH MARKETING EMANUEL ROSEN - - PROFILE BOOKS 2000 - xvi, 304 p.

ISBN: 9781861976154

Subjects--Topical Terms:
GENERAL

Dewey Class. No.: 658.835 ROS (MBA) / EMA

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THE ANATOMY OF BUZZ : CREATING WORD-OF-MOUTH MARKETING