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AMBUSH MARKETING : GAME WITHIN A GAME

ARUL GEORGE SCARIA

AMBUSH MARKETING : GAME WITHIN A GAME ARUL GEORGE SCARIA - - OXFORD UNIVERSITY PRESS 2008 - xvii, 217 p.

ISBN: 9780195693072

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.1 GEO (MBA) / ARU

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AMBUSH MARKETING : GAME WITHIN A GAME