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ONLINE MARKETING - A CUSTOMER-LED APPROACH

RICHARD GAY; ALAN CHARLESWORTH; RITA ESEN

ONLINE MARKETING - A CUSTOMER-LED APPROACH RICHARD GAY;ALAN CHARLESWORTH; RITA ESEN - - OXFORD UNIVERSITY PRESS 2007 - xvii, 538 p.

ISBN: 9780199239009

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.84 GAY (MBA) / RIC

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ONLINE MARKETING - A CUSTOMER-LED APPROACH