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NEW PRODUCT FORECASTING : AN APPLIED APPROACH

KENNETH B KAHN

NEW PRODUCT FORECASTING : AN APPLIED APPROACH KENNETH B. KAHN - - PRENTICE HALL OF INDIA PRIVATE LIMITED 2007 - xviii, 157 p.

ISBN: 9788120332249

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.575 KAH (MBA) / KEN

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NEW PRODUCT FORECASTING : AN APPLIED APPROACH