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CONSUMER BEHAVIOR : A STRATEGIC APPROACH

HENRY ASSAEL

CONSUMER BEHAVIOR : A STRATEGIC APPROACH HENRY ASSAEL - - BIZTANTRA 2007 - xxxii, 673 p

ISBN: 9788177225211`

Subjects--Topical Terms:
CONSUMER BEHAVIOUR

Dewey Class. No.: 658.8 ASS (MBA) / HEN

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CONSUMER BEHAVIOR : A STRATEGIC APPROACH