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ESSENTIALS OF MARKETING RESEARCH

WILLIAM G ZIKMUND; BARRY J BABIN

ESSENTIALS OF MARKETING RESEARCH WILLIAM G. ZIKMUND AND BARRY J. BABIN - 3 - THOMSON 2007 - xvii, 414 p.

ISBN: 8131502813

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.83 ZIK (MBA) / WIL

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ESSENTIALS OF MARKETING RESEARCH