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ADVERTISING AND INTEGRATED BRAND PROMOTION

RICHARD J SEMENIK ; CHRIS T ALLEN ; THOMAS C O'GUINN

ADVERTISING AND INTEGRATED BRAND PROMOTION THOMAS C. O'GUINN, CHRIS T. ALLEN AND RICHARD J SEMENIK - 4 - THOMSON / SOUTH-WESTERN 2007 - xxix, 781p

ISBN: 8131501582

Subjects--Topical Terms:
ADVERTISING

Dewey Class. No.: 659.1 GUI (MBA) / RIC

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ADVERTISING AND INTEGRATED BRAND PROMOTION