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INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS

KENNETH E CLOW; DONALD BAACK

INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS - - PRENTICE-HALL OF INDIA PRIVATE LIMITED 2007 - xix,515

ISBN: 9788120333055

Subjects--Topical Terms:
ADVERTISING

Dewey Class. No.: 659.121 (MBA) / KEN

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INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS