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MOBILE MARKETING : ACHIEVING COMPETITIVE ADVANTAGE THROUGH WIRELESS TECHNOLOGY

ALEX MICHAEL; BEN SALTER

MOBILE MARKETING : ACHIEVING COMPETITIVE ADVANTAGE THROUGH WIRELESS TECHNOLOGY - - BUTTERWORTH-HEINEMANN 2007 - x,237

ISBN: 9788131209899

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.84 (MBA) / ALE

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MOBILE MARKETING : ACHIEVING COMPETITIVE ADVANTAGE THROUGH WIRELESS TECHNOLOGY