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RETURN ON CUSTOMER : CREATING MAXIMUM VALUE FROM YOUR SCARCEST RESOURCE

DON PEPPERS; MARTHA ROGERS

RETURN ON CUSTOMER : CREATING MAXIMUM VALUE FROM YOUR SCARCEST RESOURCE - - CURRENCY DOUBLEDAY 2005 - viii,296

ISBN: 0385510306

Subjects--Topical Terms:
CUSTOMER RELATIONS MANAGEMENT

Dewey Class. No.: 658.81222 (MBA) / DON

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RETURN ON CUSTOMER : CREATING MAXIMUM VALUE FROM YOUR SCARCEST RESOURCE