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CUSTOMER RELATIONSHIP MANAGEMENT : A STRATEGIC APPROACH TO MARKETING

KAUSHIK MUKERJEE

CUSTOMER RELATIONSHIP MANAGEMENT : A STRATEGIC APPROACH TO MARKETING - - PRENTICE HALL OF INDIA PRIVATE LIMITED 2007 - xix,170

ISBN: 9788120332850

Subjects--Topical Terms:
CUSTOMER RELATIONS MANAGEMENT MARKETING

Dewey Class. No.: 658.812 / KAU

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CUSTOMER RELATIONSHIP MANAGEMENT : A STRATEGIC APPROACH TO MARKETING