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MARKETING CONCEPTS AND CASES

MICHAEL J ETZEL; BRUCE J WALKER; WILLIAM J STANTON; AJAY PANDIT

MARKETING CONCEPTS AND CASES - 13 - TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED 2007 - xxvii+735+N-23

ISBN: 0070600902

Subjects--Topical Terms:
MARKETING THE NATURE AND SCOPE OF MARKETING

Dewey Class. No.: 658.8 / MIC

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MARKETING CONCEPTS AND CASES