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MARKETING MANAGEMENT TEXT AND CASES

RAJIV LAL; JOHN A QUELCH; KASTURI RANGAN V

MARKETING MANAGEMENT TEXT AND CASES - - TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED 2007 - xiii+812

ISBN: 0070603952

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.8 / RAJ

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MARKETING MANAGEMENT TEXT AND CASES