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SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM

VALARIE A ZEITHAML; MARY JO BITNER; DWAYNE D GREMLER ET AL.

SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM - 4 - TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED 2008 - xxix+473

ISBN: 9780070660076

Subjects--Topical Terms:
MARKETING CUSTOMER FOCUS

Dewey Class. No.: 658.8 / VAL

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SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM