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SHOPPER, BUYER, AND CONSUMER BEHAVIOR : THEORY, MARKETING APPLICATIONS, AND PUBLIC POLICY IMPLICATIONS

JAY D LINDQUIST; JOSEPH SIRGY M; DANA-NICOLETA LASCU

SHOPPER, BUYER, AND CONSUMER BEHAVIOR : THEORY, MARKETING APPLICATIONS, AND PUBLIC POLICY IMPLICATIONS - 2 - BIZTANTRA 2006 - 598

ISBN: 8177223836

Subjects--Topical Terms:
MANAGEMENT

Dewey Class. No.: 658.8342 MBA / JAY

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SHOPPER, BUYER, AND CONSUMER BEHAVIOR : THEORY, MARKETING APPLICATIONS, AND PUBLIC POLICY IMPLICATIONS