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THE SERVICE-DOMINANT LOGIC OF MARKETING : DIALOG, DEBATE, AND DIRECTIONS

ROBERT F LUSCH; STEPHEN L VARGO

THE SERVICE-DOMINANT LOGIC OF MARKETING : DIALOG, DEBATE, AND DIRECTIONS - PRENTICE HALL OF INDIA PRIVATE LIMITED 2006 - 449

ISBN: 8120330404

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.8 / ROB

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THE SERVICE-DOMINANT LOGIC OF MARKETING : DIALOG, DEBATE, AND DIRECTIONS