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MARKETING ENGINEERING : COMPUTER-ASSISTED MARKETING ANALYSIS AND PLANNING

GARY L LILIEN; ARVIND RANGASWAMY

MARKETING ENGINEERING : COMPUTER-ASSISTED MARKETING ANALYSIS AND PLANNING - 2 - PEARSON EDUCATION 2005 - 518

ISBN: 8129700050

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.83 / GAR

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MARKETING ENGINEERING : COMPUTER-ASSISTED MARKETING ANALYSIS AND PLANNING