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MANAGING CUSTOMERS AS INVESTMENTS : THE STRATEGIC VALUE OF CUSTOMERS IN THE LONG RUN

SUNIL GUPTA; DONALD R LEHMANN

MANAGING CUSTOMERS AS INVESTMENTS : THE STRATEGIC VALUE OF CUSTOMERS IN THE LONG RUN - PEARSON EDUCATION 2005 - 205

ISBN: 8129709023

Subjects--Topical Terms:
FINANCIAL MANAGEMENT

Dewey Class. No.: 658.151 (MBA) / SUN

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MANAGING CUSTOMERS AS INVESTMENTS : THE STRATEGIC VALUE OF CUSTOMERS IN THE LONG RUN