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FROM ICE CREAM TO THE INTERNET : USING FRANCHISING TO DRIVE THE GROWTH AND PROFIT OF YOUR COMPANY

SCOTT A SHANE

FROM ICE CREAM TO THE INTERNET : USING FRANCHISING TO DRIVE THE GROWTH AND PROFIT OF YOUR COMPANY - PEARSON EDUCATION 2005 - 230

ISBN: 812970868X

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.8708 / SCO

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FROM ICE CREAM TO THE INTERNET : USING FRANCHISING TO DRIVE THE GROWTH AND PROFIT OF YOUR COMPANY