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BRAND SENSE : HOW TO BUILD POWERFUL BRANDS THROUGH TOUCH, TASTE, SMELL, SIGHT AND SOUND

MARTIN LINDSTROM

BRAND SENSE : HOW TO BUILD POWERFUL BRANDS THROUGH TOUCH, TASTE, SMELL, SIGHT AND SOUND - KOGAN PAGE 2006 - 237

ISBN: 0749445424

Subjects--Topical Terms:
BRAND MANAGEMENT

Dewey Class. No.: 658.827 / MAR

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BRAND SENSE : HOW TO BUILD POWERFUL BRANDS THROUGH TOUCH, TASTE, SMELL, SIGHT AND SOUND