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CREATING PASSION BRANDS : GETTING TO THE HEART OF BRANDING

HELEN EDWARDS; DEREK DAY

CREATING PASSION BRANDS : GETTING TO THE HEART OF BRANDING - KOGAN PAGE 2006 - 244

ISBN: 0749445432

Subjects--Topical Terms:
BRAND MANAGEMENT

Dewey Class. No.: 658.8343(MBA) / HEL

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CREATING PASSION BRANDS : GETTING TO THE HEART OF BRANDING