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CUSTOMER RELATIONSHIP MANAGEMENT : A STARTEGIC PERSPECTIVE

SHAINESH G; JAGDISH N SHETH

CUSTOMER RELATIONSHIP MANAGEMENT : A STARTEGIC PERSPECTIVE - MACMILLAN INDIA LIMITED 2006 - 198

ISBN: 1403928622

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.812 MBA / SHA

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CUSTOMER RELATIONSHIP MANAGEMENT : A STARTEGIC PERSPECTIVE