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BRAND SEG'MEANT'ATION : SEVEN STRATEGIES FOR EFFECTIVE SEGMENTATION

JAGDEEP KAPOOR

BRAND SEG'MEANT'ATION : SEVEN STRATEGIES FOR EFFECTIVE SEGMENTATION - - MACMILLAN INDIA LIMITED 2006 - 92

ISBN: 1403928614

Subjects--Topical Terms:
BRAND MANAGEMENT

Dewey Class. No.: 658.827 MBA / JAG

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BRAND SEG'MEANT'ATION : SEVEN STRATEGIES FOR EFFECTIVE SEGMENTATION