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ESSENTIALS OF MARKETING RESEARCH

KUMAR V; DAVID A AAKER; GEORGE S DAY

ESSENTIALS OF MARKETING RESEARCH - 2 - JOHN WILEY AND SONS 2005 - 553

ISBN: 9812531823

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.83 / KUM

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ESSENTIALS OF MARKETING RESEARCH