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MARKETING STRATEGY : A DECISION-FOCUSED APPROACH

ORVILLE C WALKER; JOHN W MULLINS; HARPER W BOYD JR; JEAN-CLAUDE LARRECHE

MARKETING STRATEGY : A DECISION-FOCUSED APPROACH - 5 - TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED 2006 - 346

ISBN: 0070611432

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.8 MBA / ORV

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MARKETING STRATEGY : A DECISION-FOCUSED APPROACH