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STRATEGY IN ADVERTISING : MATCHING MEDIA AND MESSAGES TO MARKETS AND MOTIVATIONS

LEO BOGART

STRATEGY IN ADVERTISING : MATCHING MEDIA AND MESSAGES TO MARKETS AND MOTIVATIONS - 2 - NTC BUSINESS BOOKS 1990 - 406

ISBN: 0844230944

Subjects--Topical Terms:
ADVERTISING

Dewey Class. No.: 659.1 MBA / LEO

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STRATEGY IN ADVERTISING : MATCHING MEDIA AND MESSAGES TO MARKETS AND MOTIVATIONS