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BUILDING BRAND VALUE : FIVE STEPS TO BUILDING POWERFUL BRANDS

PARAMESWARAN MG

BUILDING BRAND VALUE : FIVE STEPS TO BUILDING POWERFUL BRANDS - - TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED 2006 - 385

ISBN: 0070583226

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658.827 / PAR

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BUILDING BRAND VALUE : FIVE STEPS TO BUILDING POWERFUL BRANDS