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DATA MINING TECHNIQUES : FOR MARKETING SALES AND CUSTOMER RELATIONSHIP MANAGEMENT

GORDON S LINOFF ; MICHAEL JA BERRY

DATA MINING TECHNIQUES : FOR MARKETING SALES AND CUSTOMER RELATIONSHIP MANAGEMENT - 2 - DREAM TECH PRESS 2005 - 643

ISBN: 8126505176

Subjects--Topical Terms:
MANAGEMENT GENERAL

Dewey Class. No.: 658.802 / GOR

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DATA MINING TECHNIQUES : FOR MARKETING SALES AND CUSTOMER RELATIONSHIP MANAGEMENT