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INTRODUCTION TO MARKETING : THEORY AND PRACTICE

ADRIAN PALMER

INTRODUCTION TO MARKETING : THEORY AND PRACTICE - OXFORD UNIVERSITY PRESS 2004 - xxiv+645

ISBN: 0195672623

Subjects--Topical Terms:
MARKETING MARKETING

Dewey Class. No.: 658.8 [MBA] / ADR

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INTRODUCTION TO MARKETING : THEORY AND PRACTICE