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MARKETING MYTHS THAT ARE KILLING BUSINESS : THE CURE FOR DEATH WISH MARKETING

KEVIN J CLANCY; ROBERT S SHULMAN

MARKETING MYTHS THAT ARE KILLING BUSINESS : THE CURE FOR DEATH WISH MARKETING - MCGRAW HILL BOOK COMPANY 1993 - 308

ISBN: 0070111243

Subjects--Topical Terms:
MANAGEMENT MARKETING

Dewey Class. No.: 658.8 [MBA] / KEV

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MARKETING MYTHS THAT ARE KILLING BUSINESS : THE CURE FOR DEATH WISH MARKETING