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VALUE BASED MARKETING FOR BOTTOM LINE SUCCESS : 5 STEPS TO CREATING CUSTOMER VALUE

NICHOLAS DE BONIS J; ERIC BALINSKI; PHIL ALLEN

VALUE BASED MARKETING FOR BOTTOM LINE SUCCESS : 5 STEPS TO CREATING CUSTOMER VALUE - TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED 2002 - 241

ISBN: 0070598371

Subjects--Topical Terms:
MANAGEMENT MARKETING

Dewey Class. No.: 658.8 [MBA] / NIC

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VALUE BASED MARKETING FOR BOTTOM LINE SUCCESS : 5 STEPS TO CREATING CUSTOMER VALUE