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CREATING BREAKTHROUGH PRODUCTS : INNOVATION FROM PRODUCT PLANNING TO PROGRAM APPROVAL

JONATHAN CAGAN; CRAIG M VOGEL

CREATING BREAKTHROUGH PRODUCTS : INNOVATION FROM PRODUCT PLANNING TO PROGRAM APPROVAL - PEARSON EDUCATION 2004 - 302

ISBN: 8129704927

Subjects--Topical Terms:
MANAGEMENT GENERAL

Dewey Class. No.: 658.575 [MBA] / JON

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CREATING BREAKTHROUGH PRODUCTS : INNOVATION FROM PRODUCT PLANNING TO PROGRAM APPROVAL