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STRATEGIC MARKETING CHANNEL MANAGEMENT

DONALD J BOWERSOX; BIXBY COOPER M

STRATEGIC MARKETING CHANNEL MANAGEMENT - TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED 2004 - 488

ISBN: 0070596691

Subjects--Topical Terms:
MANAGEMENT MARKETING

Dewey Class. No.: 658.84 [MBA] / DON

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STRATEGIC MARKETING CHANNEL MANAGEMENT