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MARKETING MANAGEMENT : TEXT AND CASES

MICHAEL R CZINKOTA; MASAAKI KOTABE; DAVID MERCER

MARKETING MANAGEMENT : TEXT AND CASES - BLACK WELL SCIENTIFIC PUBLICATIONS INC 1997 - 675

ISBN: 1557866945

Subjects--Topical Terms:
MANAGEMENT MARKETING

Dewey Class. No.: 658.8 (MBA) / MIC

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MARKETING MANAGEMENT : TEXT AND CASES